6. 12. 2021

Young Czech watchmaking manufactory Bohematic, focusing on manual production of unique small-series mechanical watches in Nové Město nad Metují, is launching a special project to celebrate its participation in EXPO 2020 in Dubai.

The project called the BOHEMATIC EXPO DESIGN CHALLENGE started on 2nd December 2021, the day of the 50th anniversary of the founding of the United Arab Emirates. The project consists of 3 parts.

The first part, which will last a symbolic 50 days, is the design competition itself, where participants will compete to create the best design for BOHEMATIC GRAPHIC SUTNAR series watches. The competition will then be followed by the announcement of the winning design and start of production of a limited edition of 50 watches. The final part, and thus the culmination of this unique project, will be a charity auction of the anniversary 50-piece limited edition.

The charity auction will take place at the end of March 2022 in the National Pavilion of the Czech Republic in Dubai with the participation of distinguished guests.

"We see the United Arab Emirates and other countries in the Middle East as a very intriguing market for the future. The opportunity to present our watches and our brand at the prestigious world expo in Dubai is definitely an interesting chance for us to showcase the combination of top Czech design and precise manufactory production, and not just to lovers of mechanical watches," says Josef Zajíček, CEO and investor for the Bohematic brand.

The BOHEMATIC EXPO DESIGN CHALLENGE competition is taking place online at The competition is open to professional and amateur designers from all over the world. Overseeing the successful course of the project alongside Bohematic are the Office of the Commissioner General for the Participation of the Czech Republic at EXPO 2020, as well as agencies EventEx and Goodfellas Advertising.

Participants can draw inspiration for their designs from limited editions created by the OLGOJ CHORCHOJ design studio specifically for EXPO 2020. These are, namely, a limited edition of watches called GRAPHIC SUTNAR EXPO 2020 DUBAI, which was created for the VIP gift service of the Office of the Commissioner General for the Participation of the Czech Republic at EXPO 2020, and GRAPHIC SUTNAR FALCON, a limited edition of watches which visitors of the expo can buy on site. Competitors can find further inspiration at the above-mentioned website, where visitors can see, among other things, video tours of the exhibits found in the Czech and UAE national pavilions.

About Bohematic

Bohematic is an original Czech manufactory based in Nové Město nad Metují which focuses on the manual production of unique small-series mechanical watches. The entire project, which involves designers from the Olgoj Chorchoj studio and leading watchmakers, was born out of a common passion for technology, craftsmanship, old racing cars and the ticking sounds of clockwork mechanisms. Using design and technologies of the 21st century, this new Czech watchmaking brand wants to continue the tradition of watchmaking in the Czech lands.