EXPO 2010: Over seven million people have now seen Czech exposition
Shanghai, 30/9/2010
Over seven million people have already passed through the Czech Pavilion at the Universal World's Fair in Shanghai. The seven millionth visitor was thirty-year-old Reynaldo Marino Twerda, originally from the Philippines but adopted by a Danish couple. The production manager of a prestigious Shanghai club first had dinner with his parents at the Czechia restaurant, where he was drawn in by draught Budvar and goulash, and then entered the exposition.
"I'd heard a lot about the Czech Pavilion in the media and from guests at our club," said Reynaldo Marino Twerda, describing his motivation, "and because my parents had come in from Netherlands for one day, I took them here. And I was right to do so – your exhibit made a great impression on me, even leaving aside the fact that I received gifts."
The Fruits of Civilization exhibit could even break the eight million mark over the course of October. There is still a month left in EXPO 2010 and the current average attendance is over forty thousand people a day.
"It's not a race, we're mostly concerned that the people that pass through the Czech Pavilion remember the Czech Republic as a creative and modern country," says Commissioner General Pavel Antonín Stehlík, "but in terms of marketing success it's one of the key indicators; we are advertising our country in China and the more people that see our national exhibit, the better – it's like television ratings".
The Czech Pavilion is not only successful in terms of attendance in comparison with past national expositions at World's Fairs, but also compared to the nearly two hundred countries taking part in EXPO 2010. The final balance and evaluation will be known in a month – the largest Universal World's Fair of all time ends on 31 October.
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